Despite the tough job market they face, Millennials are still determined to find employment that matches their values, according to a recent Deloitte survey. The survey found that 70% of young Millennials say a company’s commitment to the community would influence their decision to work there. Even 61% of Millennials who rarely or never volunteer say corporate social responsibility would factor into their decision to accept a job with a prospective employer. The survey also found that appealing to Millennials’ volunteerism is good for retention and loyalty, in addition to recruitment. Millennials who participate in employer-sponsored volunteer activities are significantly… Read More
Categories: WorkplaceMillennials are reshaping the workplace with their numbers and their values. A recent Time analysis of recent studies of the Millennial workforce provides a glimpse of the ways that it will change the way we work. For starters, the world’s workforce will be majority-Millennial in just a few years. As soon as next year, the majority of employees at companies such as Ernst and Young will be members of the Millennial generation. And according to one estimate, by 2025, three quarters of the world’s workforce will be Millennials. Along with their numbers, Millennials are bringing their values with them to… Read More
Categories: Generations, WorkplaceWhether to retrain for a new career or to make the most of retirement, Baby Boomers are headed back to school, specifically local and community colleges, in large numbers. According to the American Association of Community Colleges, nearly 400,000 Boomers are enrolled in their member institutions nationwide. Those figures are up 6% from 2007 and 12% from 2005. To accommodate the onslaught of Boomers, a number of colleges have joined the Plus 50 Initiative. The initiative is a collection of programs designed to make campus life more user friendly for an aging population. The programs also aim to shorten the… Read More
Categories: Baby Boomers, EducationFollowing extensive market research, Chevrolet has designed two new models just for Millennials. As we’ve noted before, Millennials have proven to be less enthusiastic about automobiles than previous generations. They put off getting drivers licenses and say they prefer other forms of transportation. To make a car that Millennials could love, GM surveyed about 9,000 of them and then factored their input into two new designs, which were unveiled last week. GM enlisted MTV’s Scratch division to identify features that would appeal to the next generation of buyers. Among other preferences, they found that they love social media and connectivity…. Read More
Categories: Automotive, Product DesignClick on title above to see my recap from a recent conference in Victoria, Canada on how to appeal to different generations of home buyers. Enjoy!
Categories: Home Ownership, Real Estate, Training IndustryWonderful overview of one of my presentations by Dave Fellman. Check out his book at www.dinosaurwisdom.com. http://www.myprintresource.com/article/10577458/sales-clinic-online-talkin-bout-my-g-g-g-generation
Categories: Baby Boomers, GenerationsThe Millennials are the connected generation. Statistics show them to be early adopters and avid users and consumers of all kinds of communication technology including texting, social networking, email, blogging, smartphones, etc. Now, the Pew Center is asking how all of that “hyperconnectivity” will affect the generation’s personality. Pew surveyed over a thousand internet experts about the long term effect of hyperconnectivity on Millennials. 42% saw at least one significant downside: Millennials will be apt to make poorly informed decisions based on shallow or incorrect information the get from the internet or their connected peers. On the other hand, 55%… Read More
Categories: Downloadable MediaDespite the cautionary example of Baby Boomers who are barely scraping enough together to retire, Gen Xers and Millennials are falling behind in retirement savings, according to a report from Hewitt Associates. The report shows that younger generations are not setting aside enough for retirement even though, in surveys, they say they do not believe they can count on social security or pensions to sustain them in their golden years. The report shows that at least one third of eligible Gen X and Millennial employees elect not to participate in employer-sponsored retirement plans. Among younger Millennials, the non-participation rate is… Read More
Categories: WorkMarketers and advertisers have all the reading material on Millennials they could ever want, in the form of books, surveys, and market research. Now, a new unit of NBCUniversal called Curve Films has produced a film that documents Millennials’ outlook and position in the marketplace. The film, “Y Now,” is aimed at Madison Avenue, and distills research about Millennials into 22 minutes of interviews with 9 real live Millennials. Each interview segment is designed to represent a different stage or type of the Millennial generation from those just out of school to those who have started careers and families. It… Read More
Categories: Blog, Product DesignThe retirement, or pending retirement, of thousands of Baby Boomers a day (10,000 turn 65 each day for the next couple of decades) is leaving employers with some difficult holes to fill. While there might be plenty of applicants for new job openings, the experience and job skills that Boomers are taking with them into the sunset will be difficult to replace. According to the AARP, 72% of HR professionals surveyed report that they will have a problem replacing the skill, knowledge, and experience of Boomers retiring from their organizations. As a result, many are doing more cross-training of younger… Read More
Categories: Baby Boomers, Generations, Work, Workplace