In a recently issued report, “Life insurers cast the net wider net for growth: Enter Gen X” the Deloitte Center for Financial Services touches on many of the reasons why life insurers should put more resources behind targeting Generation X buyers, a market segment they have typically eschewed. The report…
Categories:If Gen X put buying power in the hand of the consumer – relying more on independent research and word of mouth referrals from friends than on company-crafted advertising – then Millennials are putting it in the hands of everyone. That is, not just their family and friends, but their…
Categories: Automotive, BlogThe first rule of advertising is to know your target audience. The second rule should be a no-brainer: don’t actively offend them. Somewhere on the way to being creative Bloomberg Businessweek advertisers seem to have forgotten rule number two. In a “funny if it didn’t happen to you” subscription campaign,…
Categories: Advertising, Generations, Recession EconomyWhile everyone seems focused on capturing the attention of Millennials, the Baby Boomers are still the “most valuable generation,” according to a Nielsen report. Over the next five years, Boomers are expected to account for 50% of all consumer spending and to control 70% of all disposable income, according to…
Categories: Advertising, Baby Boomers, BlogMillennials are open to advertising, like to be entertained by it, and, if they like the message, they are likely to pass it on. A study of 4,000 Millennials by Edelman Berman revealed that only 3% of Millennials are resistant to advertising. 80% of them said they like to be…
Categories: AdvertisingA new study by Nielsen shows that Generation X responds to authenticity in advertising above other qualities and approaches. Advertising that is calm, reasonable, and based on real life will appeal to Xers in contrast to more aspirational, extreme, and exaggerated styles that appeal to Millennials. The study found some…
Categories: Advertising, Blog, WomenA new study by comScore shows that Millennials are more responsive to ads they view when watching “digital” content than they are to ads they see on TV. The study measured the “lift,” or influence on brand preference, that each ad medium produces. It shows that while Millennials are less…
Categories: Advertising, BlogWe may think of Millennials as impulse buyers looking for instant gratification and the latest “in” thing, but they are turning into careful shoppers who compare prices and hunt for bargains, according to an AdAge analysis of SymphonyIRI surveys. In truth, Millennials have always gravitated to offerings that were free…
Categories: BlogHave you ever noticed a blinking or dancing ad to the side of the web page you were reading and wondered, “Who clicks on that?” Now we have an answer, at least a generational one. According to a recent JustAsk! survey, older Baby Boomers and Matures are the most likely…
Categories: Advertising, Baby Boomers, Downloadable MediaMillennials love free stuff. The Napster Generation is accustomed to getting a lot of what it wants for free online. And that attraction to freebies is proving to be boon among Millennials for loyalty and rewards programs that appeal to it. According to an Aimia survey, Millennials are more likely…
Categories: Advertising, Blog, Downloadable Media